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Multinationals Flagship Firms

Multinationals Flagship Firms
Autor
Rugman
Editura
Oxford University Press
Anul
2018
ISBN
9780199258185
Cod produs
568493
Ultima carte
430 lei
- +
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.
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